Coriolis, one of the firearms industry’s leading digital marketing agencies, announced today that it will be exhibiting at the 2026 Shooting, Hunting and Outdoor Trade Show (SHOT Show) at booth #40750. The premier industry event will take place January 20-23, 2026, at the Venetian Expo and Caesars Forum in Las Vegas. At SHOT Show 2026, Coriolis…
The second quarter of 2025 has marked a pivotal stabilization period for the U.S. firearms and accessory market, with total gun purchases reaching approximately 4.2 million units—a modest 3% increase compared to Q2 2024. This uptick reflects a post-election normalization effect, strategic Trump administration deregulation, and evolving consumer preferences toward specialized tactical products. For Federal…
The first quarter of 2025 has solidified a multi-year downturn in U.S. firearms and accessory sales, with total gun purchases falling to approximately 3.8 million units—a 12% decline compared to Q1 2024. This contraction reflects broader macroeconomic pressures, market saturation from the 2020–2023 buying surge, and shifting consumer preferences toward specialized products. For Federal Firearms Licensees…
The average ROI for direct-to-consumer email marketing for FFLs selling online can vary depending on several factors, such as the product category, the quality of the email list, the engagement rate, and the overall email marketing strategy. However, on average, email marketing offers one of the highest returns on investment compared to other digital marketing…
Running a small gun store comes with unique challenges, particularly when it comes to managing inventory and maintaining compliance with ATF regulations. Fortunately, there are several software solutions designed specifically for Federal Firearms Licensees (FFLs) that can streamline operations and simplify record-keeping. Let’s explore some of the best FFL software options available for small gun…
As a Federal Firearms Licensee (FFL), undergoing an ATF inspection is an inevitable part of operating your firearms business. Understanding the process and being prepared can help ensure a smooth inspection and maintain your compliance with federal regulations. This guide will walk you through what to expect during an ATF inspection, what the inspectors look…
If you’re a Federal Firearms License (FFL) holder, you understand that compliance with ATF regulations is critical to maintaining your license. Renewing your FFL is a necessary step every three years, but staying compliant goes beyond just the renewal process. This article will walk you through the FFL renewal process, answer common questions like “how…
After achieving the milestone of obtaining a Federal Firearms License (FFL), many small gun store owners find themselves wondering how to take their business to the next level. With increased competition from both big-box stores and online sellers, maximizing the growth potential of your small gun store can be challenging. However, there are strategic ways…
If you’re a Federal Firearms License (FFL) holder, deciding what to charge for FFL transfer fees can be crucial to the success and reputation of your business. Balancing competitiveness with profitability while understanding customer expectations and market standards can make all the difference. Let’s dive into the economics behind FFL transfer fees, explore how much…
Opening a gun store can be a rewarding business venture, but it requires careful planning, knowledge of regulations, and a solid understanding of your market. Whether you’re passionate about firearms or see an opportunity to serve your local community, knowing how to start a gun store is key to your success. In this guide, we’ll…
