Coriolis, one of the firearms industry’s leading digital marketing agencies, announced today that it will be exhibiting at the 2026 Shooting, Hunting and Outdoor Trade Show (SHOT Show) at booth #40750. The premier industry event will take place January 20-23, 2026, at the Venetian Expo and Caesars Forum in Las Vegas.
At SHOT Show 2026, Coriolis will officially launch a comprehensive ecosystem of solutions designed to meet the evolving digital commerce needs of Federal Firearms Licensees (FFLs) and firearms retailers of all sizes. This includes the debut of new FFL website and hosting solutions for both brick-and-mortar and online-only FFLs, the public rollout of their FFL Accelerator digital marketing program, and the introduction of GunRunner, their revolutionary AI-powered ecommerce platform.
Comprehensive FFL Solutions Portfolio
The FFL Accelerator program offers tailored digital marketing plans starting at just $329 per month with no contracts required. The program is designed to help firearms dealers drive website traffic, engage online customers, and increase ecommerce sales through specialized services including search engine optimization, pay-per-click advertising, social media marketing, and direct-to-consumer email marketing.
The new FFL website and hosting solutions will provide firearms retailers with purpose-built, compliant websites specifically designed for the unique challenges of the firearms industry. These solutions will complement existing digital marketing services by providing FFLs with the technical foundation necessary for successful online operations.
The centerpiece of the announcement will be GunRunner, the agency’s AI-powered ecommerce platform currently in private beta. This advanced platform represents the next generation of firearms ecommerce technology, leveraging artificial intelligence to streamline operations, enhance customer experiences, and optimize sales processes for firearms retailers.
Industry Leadership and Vision
Paul Angell, founder and CEO of Coriolis Agency, brings extensive industry experience to these innovations. Having previously founded, owned, and operated AmmoReady.com for nine years, Angell possesses deep understanding of the technical and regulatory challenges facing firearms ecommerce businesses.
“This ecosystem of website solutions from Coriolis, digital marketing services via the FFL Accelerator program, and forward-looking technology at the center of the GunRunner platform represents the future of firearms ecommerce,” said Angell. “We’re not just providing tools; we’re delivering an integrated approach that addresses the many unique challenges FFLs face in today’s digital landscape.”
Meeting Industry Challenges
The firearms industry faces unique digital commerce challenges, from search engines and marketplaces that prohibit firearms advertising to social media platforms that censor firearms-related content, and payment processors that refuse to work with firearms retailers. Traditional digital agencies often lack the industry-specific knowledge to be effective, while most software vendors don’t offer comprehensive digital marketing services tailored to the firearms sector.
Coriolis has established itself as a leader in addressing these challenges, having partnered with major firearms retailers and manufacturers including Black Aces Tactical and Red River Range. The company’s proven track record includes delivering significant digital marketing milestones for clients, with results that have exceeded expectations in SEO performance, email marketing effectiveness, and overall digital engagement.
SHOT Show 2026 Context
SHOT Show remains the world’s premier exposition for firearms, ammunition, law enforcement, cutlery, outdoor apparel, optics, and related products and services. The 2025 show welcomed more than 54,000 industry professionals and featured over 2,850 exhibitors spanning more than 14 miles of exhibits. The show’s continued growth and importance to the industry makes it the ideal venue for Coriolis to introduce its comprehensive FFL solutions portfolio.
About Coriolis Agency
Founded by firearms industry veteran Paul Angell, Coriolis Agency specializes in digital marketing solutions exclusively for the firearms industry. The company offers comprehensive services including search engine optimization, pay-per-click advertising, social media marketing, content marketing, and email marketing designed specifically for firearms retailers, manufacturers, and FFLs. Coriolis operates on a subscription model with no contracts, allowing clients to cancel at any time while receiving consistent, professional digital marketing services tailored to the unique needs of the firearms industry.
