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Coriolis Agency Announces 2026 SHOT Show Attendance
Coriolis, one of the firearms industry’s leading digital marketing agencies, announced today that it will be exhibiting at the 2026 Shooting, Hunting and Outdoor Trade Show (SHOT Show) at booth #40750. The premier industry event will take place January 20-23, 2026, at the Venetian Expo and Caesars Forum in Las Vegas. At SHOT Show 2026, Coriolis…
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Firearm and Accessory Sales Trends in Q2 2025
The second quarter of 2025 has marked a pivotal stabilization period for the U.S. firearms and accessory market, with total gun purchases reaching approximately 4.2 million units—a modest 3% increase compared to Q2 2024. This uptick reflects a post-election normalization effect, strategic Trump administration deregulation, and evolving consumer preferences toward specialized tactical products. For Federal…
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Firearm and Accessory Sales Trends in Q1 2025
The first quarter of 2025 has solidified a multi-year downturn in U.S. firearms and accessory sales, with total gun purchases falling to approximately 3.8 million units—a 12% decline compared to Q1 2024. This contraction reflects broader macroeconomic pressures, market saturation from the 2020–2023 buying surge, and shifting consumer preferences toward specialized products. For Federal Firearms Licensees…
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The average ROI for email marketing is around $42 for every $1 spent
The average ROI for direct-to-consumer email marketing for FFLs selling online can vary depending on several factors, such as the product category, the quality of the email list, the engagement rate, and the overall email marketing strategy. However, on average, email marketing offers one of the highest returns on investment compared to other digital marketing…
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Best Software for Managing Your Gun Store and FFL Records
Running a small gun store comes with unique challenges, particularly when it comes to managing inventory and maintaining compliance with ATF regulations. Fortunately, there are several software solutions designed specifically for Federal Firearms Licensees (FFLs) that can streamline operations and simplify record-keeping. Let’s explore some of the best FFL software options available for small gun…
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What to Expect During an ATF Inspection of Your Firearms Business
As a Federal Firearms Licensee (FFL), undergoing an ATF inspection is an inevitable part of operating your firearms business. Understanding the process and being prepared can help ensure a smooth inspection and maintain your compliance with federal regulations. This guide will walk you through what to expect during an ATF inspection, what the inspectors look…
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FFL Renewal Process: What You Need to Know to Stay Compliant
If you’re a Federal Firearms License (FFL) holder, you understand that compliance with ATF regulations is critical to maintaining your license. Renewing your FFL is a necessary step every three years, but staying compliant goes beyond just the renewal process. This article will walk you through the FFL renewal process, answer common questions like “how…
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Top 10 Ways to Grow Your Small Gun Store After Getting Your FFL
After achieving the milestone of obtaining a Federal Firearms License (FFL), many small gun store owners find themselves wondering how to take their business to the next level. With increased competition from both big-box stores and online sellers, maximizing the growth potential of your small gun store can be challenging. However, there are strategic ways…
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FFL Transfer Fees Explained: What You Should Charge and Why
If you’re a Federal Firearms License (FFL) holder, deciding what to charge for FFL transfer fees can be crucial to the success and reputation of your business. Balancing competitiveness with profitability while understanding customer expectations and market standards can make all the difference. Let’s dive into the economics behind FFL transfer fees, explore how much…
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How to Start a Gun Store: Essential Tips for New Firearms Dealers
Opening a gun store can be a rewarding business venture, but it requires careful planning, knowledge of regulations, and a solid understanding of your market. Whether you’re passionate about firearms or see an opportunity to serve your local community, knowing how to start a gun store is key to your success. In this guide, we’ll…
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Understanding the Different Types of FFLs
If you’re considering starting a firearms-related business or looking to expand your operations, one of the first steps is obtaining the correct Federal Firearms License (FFL). FFLs are issued by the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) and allow individuals and businesses to engage in specific activities related to firearms and ammunition. But…
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Top 5 Common Mistakes to Avoid When Applying for Your FFL
Applying for your Federal Firearms License (FFL) is an essential step toward becoming a licensed firearms dealer or manufacturer. However, the process can be complex, and simple errors might lead to delays or denials. In this guide, we’ll highlight the top 5 FFL application mistakes and offer tips for getting your FFL smoothly. By understanding…
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Step-by-Step Guide to Obtaining Your Federal Firearms License (FFL)
If you’re considering opening a gun store or engaging in the firearms business, obtaining a Federal Firearms License (FFL) is a crucial step. This license allows you to legally buy, sell, and transfer firearms as a business. In this guide, we’ll walk you through the Federal Firearms License process, covering the essential FFL requirements and…
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Get Your FFL + SOT with Orchid’s FFL University
If you haven’t heard the news, Orchid Advisors, your trusted team of FFL and firearms compliance experts, has re-launched Orchid’s FFL University—an on-demand, online education and training platform tailored exclusively for the firearms industry. Developed by top industry professionals, including seasoned firearms attorneys and former ATF professionals, this resource offers comprehensive guidance for Federal Firearms…
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Top 5 Reasons Firearms Retailers Should Switch to Electronic 4473 Storage
Efficiency, compliance, and customer satisfaction are crucial for firearms retailers. An indispensable tool in achieving these goals is the electronic storage of ATF Form 4473. Traditionally managed on paper, this critical document records the sale of firearms. However, shifting to electronic storage, also referred to as eStorage, offers numerous advantages that can significantly benefit firearms…
